Privacy Policy
Last Updated: October 13, 2026
1. Introduction
Welather (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy describes how we collect, store, use, disclose and protect your personal information when you browse our website, create an account, purchase apparel products, subscribe to newsletters or contact customer support. By accessing and using our website, you agree to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our website.
2. What Personal Data We Collect
We may collect the following categories of personal information:
- Identity & contact information: Your full name, email address, phone number, shipping address, billing address.
- Order & payment information: Order records, purchased items, transaction history. Payment card details are processed by our payment gateway; we do not store full credit/debit card numbers on our servers.
- Website usage data: IP address, browser type, device information, pages viewed, time spent, referral source, cookies and tracking data.
- Marketing preferences: Your consent status for email newsletters and promotional messages.
3. How We Use Your Personal Data
We use your personal data only for the purposes collected or directly related business purposes:
- Process, fulfil and ship your orders, handle payment and manage returns, refunds and exchanges.
- Provide customer service and respond to your enquiries via email or online message.
- Verify your identity and prevent fraud, unauthorised transactions and website abuse.
- Send order updates, delivery notifications and service-related messages (non-promotional).
- With your consent: send marketing emails, new collection alerts and promotional offers. You may unsubscribe anytime.
- Maintain, improve and optimise our website, product selection and user experience.
- Comply with legal obligations, court orders or regulatory requests.
4. Cookies and Tracking Technologies
Our website uses cookies, web beacons and similar tracking tools to recognise visitors, remember preferences and analyse website traffic.
- Necessary cookies are required for website function and checkout process and cannot be disabled.
- Analytics and marketing cookies collect anonymous usage statistics and serve targeted advertisements. You may manage or disable cookies via your browser settings, but disabling cookies may affect some website functions.
5. Disclosure & Sharing of Personal Data
We will NOT sell, rent or trade your personal data to third parties for marketing purposes without your explicit consent. We may share your personal information only with trusted service providers necessary to operate our business:
- E-commerce platform provider (Shopify), payment processors, logistics and courier companies, fraud prevention service providers.
- Professional service providers such as IT support, accounting and legal advisors.
- Where required by law, court order or government regulatory request. All third-party processors are contractually required to protect your personal data and only use data as instructed by us.
6. Data Retention
We keep your personal data only for as long as necessary to fulfil the purposes for which the data was collected:
- Order data: Retain for the period required to complete the transaction, handle after-sales disputes and satisfy tax/legal record-keeping obligations.
- Marketing contact data: Keep until you unsubscribe or withdraw your consent.
- Website visitor log data: Retained for a limited period for security and analytics. When your data is no longer required, we securely delete or anonymise your information.
7. Data Security
We adopt reasonable technical and organisational security measures to protect your personal data against unauthorised access, loss, alteration, disclosure or destruction. These include encrypted data transmission, secure server storage, access control and staff privacy training. No internet transmission or electronic storage method can be guaranteed 100% secure. If we detect a personal data breach that poses a high risk to you, we will notify you and relevant regulators as required.
8. Your Choices
You can contact us to request access to the personal information we hold about you, update inaccurate information or request deletion of your personal data. If you no longer wish to receive marketing emails, you may click the unsubscribe link included in every promotional email or send us an email to opt out. To submit any of these requests, email us at support@welather.com and complete identity verification. We will review and respond to your request in a reasonable timeframe.
9. Overseas Data Transfer
Your personal data may be transferred to and stored outside of your region (for example, logistics partners, payment service providers and cloud hosting services). We will implement safeguards to protect your personal data during cross-border data transfer.
10. Children’s Privacy
Our website and products are intended for adults aged 18 and above. We do not knowingly collect personal information from children under 18. If you believe we have collected data from a minor, please contact us immediately and we will delete such information.
11. Direct Marketing
We may send promotional emails only if you have given your express consent. Every marketing email includes an unsubscribe link. After unsubscribing, we will stop sending promotional emails, but you will still receive essential transactional emails about your orders.
12. Changes to this Privacy Policy
Welather reserves the right to update this Privacy Policy at any time. The revised version will be published on this page with an updated “Last Updated” date. Material changes will be notified via website notice or email where appropriate. Your continued use of our website after the update constitutes acceptance of the revised policy.
13. Contact Us
For any questions, enquiries or requests relating to this Privacy Policy or your personal data, please contact us: Email: support@welather.com